KDL40W3000

Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTV's.

Full HD 1080
There are a lot of ways to define high-definition but BRAVIA® Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Native Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player.

10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine™ EX Full Digital Video Processor
BRAVIA Engine™ EX full digital video processing system is based on Sony's BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function v1.0 (DRC-MF v1.0) technology, which renders a picture with four times the density of the original one resulting in a picture with more detail and definition.

Live Color Creation™ System featuring WCG-CCFL
Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:11. A Dynamic Contrast Ratio of up to 16,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color™ technology
BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color enabled products can now offer more accurate color reproduction and natural colors beyond broadcast HDTV.

24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime time TV programs are recorded at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc™ in 24p. Sony wisely takes advantage of this by including 24p output capabilityon our Blu-ray Disc™ players as well as including 24p input capability select 2007 BRAVIA TVs. The benefit— Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.

DMex - Ready (Digital Media Extender)
Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy® award winning XMB user interface, these models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but extend to add new features seamlessly.

Xross Media Bar® (XMB) interface
When was the last time you saw an on-screen display that was fast, fun and easy to use— Sony's award-winning Xross Media Bar™ (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

BRAVIA® Theatre Sync™ technology
Sony® created BRAVIA® Theatre Sync™ to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function, BRAVIA® Theatre Sync™ will be included on select BRAVIA® Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Want to play your DVD on your Sony® A/V system— Easy, just push PLAY on the BRAVIA® HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA® Theatre A/V system— Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it— Push one button and the TV and A/V system powers down. BRAVIA® Theatre Sync™ helps make things a whole lot easier to operate.

S-Force™ Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

HDMI™ and PC Connectivity
Designed for maximum versatility, Sony's BRAVIA® W Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI™ (High-Definition Multimedia Interface™) is the industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA® W Series TVs include (3) HDMI inputs capable of up to 1080/60p. The PC input4 (HD-15 pin) offers up to 1920 x 1080p connection to your PC, allowing you to use your high resolution BRAVIA® W Series Digital TV as a computer monitor.